Meta's Generative Ads Model (GEM)

Published

Nov 10, 2025

Meta's Generative Ads Model (GEM) is an AI model developed by Meta AI (United States), first published in November 2025. It works in the recommendation domain, on tasks such as recommender system.

Epoch AI has no training-compute estimate for this model.

Access: Unreleased. Its weights are not openly released. Epoch AI rates the confidence of this record as likely.

Full record

Organization: Meta AI
Country of organization: United States
Domain: Recommendation
Task: Recommender system
Model accessibility: Unreleased
Open weights: No
Epoch confidence: Likely